What's with all the weight loss programs,
foods, diets, plans, programs and pills and the majority of Americans
are either overweight or obese? Do these products work or not and what
the heck is going on here anyway?
The answer is based on expectations. We want FAST weight loss with
minimum of fuss and problems. We don't want to make changes in our
lifestyles but want that magic pill that makes us slim quickly. Deep
down inside we know this isn't reality but still can't seem to face the
fact that we eat to much in relation to the amount of activity and
exercising we do.
The problem with the whole weight loss industry however is that the
marketing plays on our desire to quickly lose weight without effort.
Just look at all those ads and the one thing in common, no matter if
it's a weight loss supplement, exercise machine, or food program is
that they all hold out the promise that losing weight is easy and
quick! And we so want to believe that there's this magic secret to
weight loss that we buy into their story.
How sad! The fact is that we didn't gain all the weight in a few days
or months and we're unlikely to lose it that fast either. Fast weight
loss is the absolute worst type of diet with the vast majority doomed
to failure and to gain all that fast weight loss right back. To make
matters even more difficult, fast weight loss sets a body up in
starvation mode so when eating resumes, your body will not only put on
all that weight but also a few extra pounds to protect itself during
the next famine.
So as the cycle of dieting and weight loss continues one time after
another, it becomes increasingly more difficult to lose the weight and
keep it off.
The question comes down to, why don't any of these programs actually
work? The answer, unfortunately, is that almost all products work just
does not live up to the marketing and our expectations. A diet
supplement that helps curb your appetite and helps you to lose a pound
or two each week is considered a failure because we want fast weight
loss and the hype promised it would be easy. Losing weight isn't easy
and never has been.
Notice that all weight loss products do one of two things. They help us
to either eat less or exercise more. That's it. That's the secret to
weight loss. Eating fewer calories than we use up on a day to day basis
is the key to any successful weight loss program It's not fast but it
IS effective. |
