The latest trend in the cosmetic business is mineral face makeup. This organic makeup is promoted to be a better and healthier alternative than traditional makeup. Certain ingredients which are considered irritants are omitted from the development of mineral makeup cosmetics. A few of these irritants include: talc, fragrances, dye, oils and preservatives.

Today's health conscience women have turned to mineral makeup cosmetics for their beauty needs. Cosmetics companies are in fierce competition to offer mineral makeup to consumers. These companies are investing a lot of money and time in the research and development of new lines of mineral cosmetics. These cosmetics can be produced in different colors and also to provide differing effects.

A healthier makeup innovation is being marketed by the cosmetic industry. Previously developed makeup did not emphasize the advantages of minerals. These ingredients and pigments are anti-inflammatory and purified. They are all natural. Minerals, such as zinc oxide, provide a natural sunscreen. This will provide the consumer with protection from UV rays as well as from bacteria.

Mineral face makeup may contain several components, including mica. To be usable, the mica is ground into a white powder - the finer the grind, the smoother the makeup. After it is ground, pigments are added in several colors. These different pigmentations make up the vast variety of shades found in mineral makeup cosmetics.

Another mineral used is iron oxide which is commonly referred to as rust. It is added to the cosmetics for a yellow or bronzing tone. Shine can be increased in the makeup by the addition of bismuth oxychloride. The bismuth also adds a luminescence to the product creating a satin glow to the skin. Whitening the makeup for adaption to various skin tones is achieved by the addition of titanium dioxide.

Here are just a few of the minerals that are being used in the up in coming industry of mineral makeup cosmetics. More cosmetic companies are fighting for the mineral cosmetics market, and because of this more minerals will be milled and developed. Currently companies are offering products that are mineral based that help moisturize dry skin to look and feel healthier, prevent clogged pores and acne, offer smoother coverage and a silkier feel than more traditional cosmetics. They also offer a product to give the feeling of natural skin.